Another factor involved in the ranking of your site is the amount of inbound links from relevant sites to yours. If you have a hockey equipment website, you would naturally want links to your site from sites related to hockey. You can reach out to Hockey blogs, hockey forums, fan sites, etc. When you have the opportunity to get a link from another site (whether it is via forums signature links, author lines, whatever) you want to get the most value out of the link. Enter anchor text. Lets say you frequently post on a hockey fan site, in your signature you are allowed a link. This is a prime place to get a backlink to your site, since you will post on hundreds of hockey related topics over time. Instead of having a signature like: Click here to visit my hockey equipment site You would benefit much more by having one like this: Find cheap hockey equipment on my website. Here is why: When a search engine crawls/indexes sites, they follow outbound links. When google's crawler indexes the hockey fan site, your link will be picked up; 1) Your receiving a link from a site related to hockey. 2) The link itself says. "cheap hockey equipment" 3) Google notates your site is directly related to hockey and "cheap hockey equipment"
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